Banking, Reconsidered

Turning IBM’s financial expertise into an experience worth engaging with

Turning IBM’s financial expertise into an experience worth engaging with

For IBM, Sibos was a chance to make complex ideas in banking feel immediate, relevant, and memorable. Across topics like security, instant payments, and blockchain, the opportunity was to create a presence that could inform without feeling overly technical.

We developed a campaign that connected physical and digital touchpoints into one cohesive experience, from real-time social content and animation to a fully branded environment in Geneva. It culminated in a take-home box of cognitive chocolates created by Chef Watson—giving IBM’s thinking in a more unexpected, tangible expression fit for Geneva.