Role Art Direction and Design
Copy Adam Lichtenstein
Animation and Design Karan Singh
3D Animation Bose Collins
I illustrated and designed alternative jackets for the 50 Shades of Grey trilogy. I wanted the subject matter to appear more fun and playful to mirror the public's reaction to the novels. Each jacket shows the characters in a different primary color and the book itself is the resulting secondary color.
Role Illustration and Design
We tackled a beer brand recognized globally for “The Most Interesting Man in the World” who frequented dark, gilded jazz bars and fancied the finer things in life.
Our answer to the rebrand was to hold on to the irreverence and nix the ornate, heavy look for a visual language that felt fresh, modern and Mexican.
The new identity would be turning point for Dos Equis as a whole, carving out an unique territory for the brand that we could rely on to give us a leg up in the Mexican imports world and speak to our heritage in a contemporary way.
Rebrand includes logo refresh, color palette, typography, homepage re-skin, layout and photography guides.
We worked with ESPN to create a campaign for its flagship program, SportsCenter. The goal was to bring the phrase “that’s going to be on SportsCenter” a life of its own, each usage displayed with varying weights and styles mirroring the voices of the fans.
The campaign felt at home within ESPN and also fit amongst the other big sports brands outside of the news and entertainment world.
Rebrand includes typography, logo treatment, color palette, photography guidelines, animations and an … ice cream truck.
These are IBM MobileFirst Flashcards. Each one is a visual pun on a term used in the mobile world that potential customers may not be familiar with. These are also meant to be shared on social media with accompanying definitions and links to further educate people on the product.
Role Art Direction, Design, Illustration and Animation
ESPN, as part of the Life Needs Sports campaign, gave MLB fans the opportunity to ditch their daily routine and enjoy an afternoon at the ballpark. We encouraged fans to share their best excuses for ditching work and the most original entries won a pair of tickets to an upcoming MLB day game in their hometown.
We wanted to pair an old-school baseball aesthetic with a modern nine-to-fiver to create a character for the campaign. We needed him to be the star of the explanatory video as well as a series of social content. Ditchy was born.
El Mar is a Brooklyn based singer/songwriter who plays "mystical mermaid rock."
Role Design, Photography
INTROVERTED CREATIVES The Redesign
Hypothesis | Our dependence on technology to share and cooperate is changing the traditional framework of how we develop and promote creative solutions.
Previously, artists who worked in isolation provided creative services, producing works of beauty and pragmatism without the friction of a group atmosphere.
Today, we overvalue highly visible, assertive behavior, thus breeding standardized thinking and marginalizing quiet, autonomous thinkers.
This thesis presents the hypothesis that a reinvented model for the private or
introvert creative will lead to a reassertion of the rare and the idiosyncratic. It will reawaken, but also reimagine a lost appreciation of these individuals for the sake of unconventional thought.
Abstract | Introversion is a temperament that affects one out of three Americans. Those people are more inclined to be highly sensitive to the world around them, which makes them valuable thinkers and creators. It also means they are quiet and resist common creative business practices today such as groupwork.
My thesis explores why introversion lends itself to keen observations, careful workmanship and unique solutions that are being overlooked. That moment that creative people strive for – the aha moment – still originates on an individual basis and I want to nourish that thought with design.
I used the research gathered on creative people, successful ideas and introversion to create a space. Solitude is a catalyst for innovation. I wanted a physical structure to function as a sanctuary for people to seek that out.
The insight I gathered from building the space and talking to people who have experienced it was enlightening. Dozens have come to me expressing the resonance this project had on them, identifying with the cause.
It is my goal to contribute to the changing, more fluid creative world we exist in. I have done that using one small space for one small group of people.
Created at PrattCommD
To make Dos Equis the official unofficial beer of Cinco de Mayo, we embellished the whole campaign, including the can itself. Adding some Equis wherever it seemed to fit to really drive it home.
Womanish is a photo-blog that investigates what terms define women, how we learn to embrace some and disassociate with others. It investigates gender and the rules and conventions that “woman” carries.
The project was created and photographed by Samantha Walsh who was looking for an identity she could use on the blog, on business cards and on social. The branding was intended to strike a balance between soft and hard, relying on a natural palette with pops of red.
Zatoichi is a Ramen restaurant opening in New Orleans. The name comes from a fictional character in one of Japan's longest running film series. Zatoichi is a highly-skilled, blind blademaster.
The brand identity was created to pay homage to the master himself with the braille symbol for "Z" used in a simple, modern Ramen dish.
A Florida Woman is a rare and beautiful species that is not afraid of an unflattering headshot. They smear dog poop on their neighbor’s houses, kiss cops and never turn down a dare. Long live the Florida Woman. The blog lives here.
Used inclusivity and transparency to redefine the voice of Smirnoff on social. The project included 365 days of cocktail content focusing on events and occasions that brought people together over a drink during a tough political climate. Everything came together with the help of Eric Medsker.
Role Art Direction
Ethel Sings | Agency: The Pekoe Group
Emotional Creature | Agency: The Pekoe Group
Rush | Freelance: Team Awesome Robot
Sweeney Todd | Pratt Institute
My Week With Marilyn | Pratt Institute
This is a series of the four pillars of the IBM MobileFirst Platform: security, personalization, responsiveness, and data conservation. The item in the hand is placed as if it were the mobile device. These are intended to be shared on social media with links driving people to the IBM MobileFirst Platform site.
Role Art Direction, Design, Photography (and body painting)
Team Awesome Robot | A collaborative theater initiative.
BG | A football magazine addressing the sport's place in culture today. The title stands for Beautiful Game, a nickname coined by Brazilian footballer Pelé.
Chasing Mia | A 5K run on the Jersey shore celebrating the memory of the family matriarch who loved Mia Hamm.
Womanish | A documentary art project exploring strength and identity.
Halo Hats | A non-profit company which donates hats to children affected by cancer at St. Jude Children’s Research Hospital.
Cyndy Rosenberg | Cyndy is a facilitator of "access consciousness," which focuses on self-awareness.
Chasing Mia beach photo by Tina Rataj | Womanish photo by Samantha Walsh
This 10'x10' timeline is displayed in the lobby of the Frank Ghery-designed Signature Theatre on 42nd Street. Signature has created a space meant to honor and celebrate playwrights by encouraging interactions between artists and audiences.
For all staged productions they offer a corkboard displayed outside of the theatre entrance as an opportunity to supplement the performance.
I designed a timeline of every major life event as well as a list of every song written or recorded by music legend Bert Berns for the Off-Broadway production of Piece of My Heart: The Story of Bert Berns.
The visual history of Berns' life is intended to convey the sheer quantity of material he contributed to the music world and his timelessness as an artist.
Agency The Pekoe Group
Role Art Direction, Design and Illustration