Perpetual Reinvention
Giving 150 years of innovation a clearer way forward

Unisys had nearly 150 years of innovation behind it but its brand wasn’t showing where it wanted to go next. The company was seen as dependable, but not especially distinctive: a trusted IT provider rather than a leader.

As the technology landscape moved faster, Unisys needed a clearer position and a more expressive presence. We developed a new brand strategy and visual identity designed to shift perception, stand apart in a crowded market, and give clients and employees more confidence in the company’s future.