A Little More Interesting

Permission to make a good story even better

Because the best stories are rarely told exactly as they happened

Dos Equis believes keeping people interested starts with a good story—and sometimes a good story deserves a little embellishment.

Interesante became more than the Spanish word for interesting. It was a permission slip to exaggerate just enough, add a little drama, and turn an ordinary night out into something worth retelling. Not to impress yourself, but to entertain everyone else.

We built the campaign around that idea, giving drinkers a way to stretch the details, heighten the story, and make the night a little more memorable.