Fresh Thinking, Grown Differently
Building a new kind of food brand from the ground up

Hippo Harvest was tackling a very modern problem: how to make fresh produce more resilient, accessible, and sustainable as traditional food systems face increasing pressure from climate change.

By combining plant science, machine learning, and robotics, the company was rethinking how produce could be grown at scale. Our task was to introduce that ambition to the world with a new logo, packaging, and visual identity—creating a brand that could make advanced agricultural technology feel fresh, optimistic, and easy to understand.