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Graduate Thesis

INTROVERTED CREATIVES The Redesign

Hypothesis | Our dependence on technology to share and cooperate is changing the traditional framework of how we develop and promote creative solutions.

Previously, artists who worked in isolation provided creative services, producing works of beauty and pragmatism without the friction of a group atmosphere.

Today, we overvalue highly visible, assertive behavior, thus breeding standardized thinking and marginalizing quiet, autonomous thinkers. 

This thesis presents the hypothesis that a reinvented model for the private or
introvert creative will lead to a reassertion of the rare and the idiosyncratic. It will reawaken, but also reimagine a lost appreciation of these individuals for the sake of unconventional thought.

Abstract | Introversion is a temperament that affects one out of three Americans. Those people are more inclined to be highly sensitive to the world around them, which makes them valuable thinkers and creators. It also means they are quiet and resist common creative business practices today such as groupwork.

My thesis explores why introversion lends itself to keen observations, careful workmanship and unique solutions that are being overlooked. That moment that creative people strive for – the aha moment – still originates on an individual basis and I want to nourish that thought with design.

I used the research gathered on creative people, successful ideas and introversion to create a space. Solitude is a catalyst for innovation. I wanted a physical structure to function as a sanctuary for people to seek that out. 

The insight I gathered from building the space and talking to people who have experienced it was enlightening. Dozens have come to me expressing the resonance this project had on them, identifying with the cause. 

It is my goal to contribute to the changing, more fluid creative world we exist in. I have done that using one small space for one small group of people.

Read the book.

Created at PrattCommD